The mission of the department is to create an academic center of excellence focusing on the creation and dissemination of knowledge in the crucial field of marketing.
The Department conducts rigorous research that pushes the frontier of global business knowledge and contribute to the economic and social development of Hong Kong and its region.
Knowledge transfer is a two-way and interactive process. We organize research seminars and related events for our faculty to share their research findings and encourage exchange with other institutions.
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